MySquash Analytics
December 2025
Licences
Player retention is critical
Most players leave during their first year of licence. Early engagement is key to long-term retention.
→ Improve onboarding experience for new members
Aging membership base
The player population is getting older, with insufficient junior recruitment to balance the age pyramid.
→ Strengthen junior recruitment programs
Negative net growth
More players are leaving than joining. The federation is losing members year over year.
→ Launch re-engagement campaigns for lapsed members
Free licences growing, paid declining
Paid licence numbers have been declining for four consecutive years while free licences increase. This impacts revenue sustainability.
→ Create incentives to convert free to paid licences
Competition
Tournament participation stable
Overall tournament participation remains consistent, but many players compete only occasionally.
→ Convert occasional participants into regular competitors
Low minileague activity
Minileague participation rates remain low despite being an accessible competition format.
→ Simplify registration process and promote benefits